An important communication tool.
A company profile is a professional summary of the business and its activities and therefore an important communication tool. It reflects decisions & accomplishments already made in the company as part of the overall business plan, strategic decisions, productions carried out, games launched, etc. A company needs a company profile if it wants to raise capital and win investors, but can also use it to inform other stakeholders, including clients, co-developers, publishers, etc.
The Company Profile
When you begin, gather the details listed below. These items should appear at the beginning of your company profile. Keep them accurate and up to date.
- Company name
- Date of formation
- Physical address per location
- Phone numbers
- Website URL
- Email address
- Description of the business including the mission and / or vision
- Product descriptions
- Description of services (if relevant)
- History, expansion, and growth
- Public relations
- Core team details
Also relevant for a game studio’s company profile can be notable achievements and accomplishments such as:
- Reviews (from media as well as consumers)
- News or media recognition
The following items sometimes feature in company profiles but might not be relevant for early-stage start-ups that haven’t yet converted their first product into sales. But, for more mature game development companies that have something to show, it can be a good idea to include them.
- Annual sales
- Financial targets
- Number of employees
- Partners (e.g. publishers, investors)
- Grants received
- Art / in-game photos or video clips.