Deep Dive: Monetisation
Monetisation as a specific domain within the game industry.
Monetisation in games is used mostly for games that have built-in subsystems that customers can pay for or that make money for the game company. These can be e.g. in-app purchases, showing ads on game screens, selling soft currencies, etc. The term for these games is often Free-to-play (F2P), freemium, etc. But more and more you can also see premium games including these mechanisms.
Monetisation in video games is a complex process of converting systems into money by creating an elaborate design for that purpose. This requires both technical and creative skills. Game development teams that want to use monetisation elements need to be ready.
In addition, these systems need to be adapted accordingly throughout the lifecycle of a game. Monetisation plays an important role in the game development process and is even more important after the launch of the game.
The Incubator’s Job
It is important to figure out if incubatees actually understand what they are doing if they want to go down the monetisation route. For an incubator, the best thing to help these teams is to find someone who has actual relevant experience to become their mentor. Ideally, a game development team needs to start as early as possible with including monetisation in the whole process development process.
There is also a huge role for analytics in monetisation to adapt your in-game products to the changing demands and needs customers. Monetisation analytics are actually relevant mostly after the game development process in itself. They are hugely important and require specific training.