The aim of this paper is to provide some critical insight into the range of political support for the European game industry on the EU policy level, particularly focussing on the industry’s huge technological potential to cross-fertiliseother economic sectors. It will draw conclusions where further action is needed.
The first two sections provide an overview of the European (and global) game industry and its general trends while the third section highlights its cross-fertilisation potential for other sectors specifically. The paper will then outline what happens at the EU policy level to support the industry as such, and particularly to exploit its cross-sectoral potentials through EU policy instruments.Finally, it will identify the biggest needs for action and present targeted policy recommendations.